BST , an Elexis Company
Quality Assurance that Kept Flying Under the Radar
BST is best known for its innovative quality assurance systems that integrate into production lines across a wide range of industries. But, despite their innovative solutions, they were virtually invisible to their potential clients, resulting in less-than-ideal site traffic, lead generation, and sales. This needed to change.
Sometimes, Two Campaigns are Better Than One
Our team saw that fear of losing money, wasting materials, and disappointing customers was a huge motivator for BST’s clientele, so we deployed two campaign concepts—one that addressed the customers’ fear head-on and another that painted a positive outcome of using BST’s systems. With an A/B approach to measuring results, IMM (Impact Managed Marketing) targeted an increase in BST’s brand mental availability and market penetration through strategic and engaging messaging.
Putting Our Strategies to the Test
We took our concepts and executed them across an in-depth channel plan, featuring organic social posts, LinkedIn ad campaigns, Google search ads, emails and various pieces of marketing collateral. After running the campaigns side-by-side for a quarter, the results spoke for themselves, people wanted messaging that wasn’t filled with fear, they wanted to hear about solutions. Knowing that, we were able to drive a brand from the shadows into the spotlight through further strategic marketing. It truly was a testament to IMM’s data-driven approach, allowing BST to shatter expectations for audience engagement.
